Job Position

Product Manager

Product managers develop and implement strategies to increase awareness of the manufacturer’s products, create brand loyalty, and grow sales and market share for a specific product or product line. Product managers help develop promotional materials to market products and provide technical training to manufacturer and dealer/distributor sales representatives.


  • Design marketing and incentive programs to introduce new products, build brand awareness and create a strong preference for manufacturer’s products with irrigation designers and engineers, growers, water districts and purveyors, and government agencies.
  • Develop and implement plans to increase sales, grow market share and improve profitability.
  • Train dealer/distributors, as needed, to promote the benefits of manufacturer’s products and application solutions.
  • Analyze products’ competitive position, pricing and distribution strategy as part of short- and long-range strategic planning.
  • Work with marketing department to develop materials to promote products to specifiers and customers.
  • Monitor changing technologies, market conditions, business opportunities and competitors.

Education & Experience

  • Four-year bachelor’s degree required; Master of Business Administration preferred.
  • Five years marketing or product development experience in irrigation or related field required; agriculture, irrigation design and manufacturing experience preferred.
  • Demonstrated success meeting business goals and growing sales.
  • Recommended certification(s): Certified Agricultural Irrigation Specialist (CAIS).


  • $80,000 – $100,000*

*Irrigation industry compensation information is based on reporting by Irrigation Association members, industry recruiters, online job postings and the Bureau of Labor Statistics. Compensation varies by candidate experience and job location. This data is provided for information only and does not represent a guarantee or commitment by the Irrigation Foundation.​