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IA offers Innovation Row for irrigation startups

Irrigation technology startup companies get special exposure and discounted exhibitor package at the 2023 Irrigation Show.

FAIRFAX, VIRGINIA (June 1, 2023) — The Irrigation Association is pleased to announce that it is including Innovation Row — a special area for landscape and agriculture irrigation startup companies — at the 2023 Irrigation Show and Education Week. Irrigation technology startup companies are invited to take advantage of the discounted booth package and unique exposure provided through the Innovation Row opportunity.

The 2023 Irrigation Show will be held in San Antonio, Texas, Nov. 27-Dec. 1, with the exhibit floor open Nov. 29-30. This annual event gathers over 4,000 irrigation professionals and includes an exhibit floor of over 200 exhibitors, offering access to the latest irrigation products and technologies, comprehensive education opportunities and networking events.

Innovation Row is a section of the exhibit floor dedicated to startup companies that offer irrigation technology solutions. In addition to receiving a discounted booth package in this popular Innovation Row area, participating companies are also included in the Pitch Competition conducted live in the Innovation Hub area of the exhibit floor. During this competition, each Innovation Row exhibitor gives a five-minute pitch of their irrigation technology solution to a panel of judges. The Pitch Competition winner will be announced during the General Session on Nov. 30.

“Innovation Row is an excellent opportunity for startup companies to showcase their brand and make valuable connections with irrigation professionals, companies and end users,” said IA Strategic Partnerships and Business Development Vice President Stephanie Clark, CEM. “One of the main reasons people come to the Irrigation Show each year is to see innovative new products and technologies that will make irrigation more effective and efficient. Innovation Row is a one-of-a-kind opportunity that provides impactful exposure and access to the irrigation industry all in one location.”

Innovation Row is limited to 10 companies, and those participating must have been in business less than five years. Companies selected for Innovation Row receive promotion on the Irrigation Show website and mobile app, as well as an exhibitor package including a booth, free registrations, VIP coupon codes to invite customers to the exhibit floor, as well as other benefits.

Irrigation startup companies interested in participating in Innovation Row may contact Janie Hakim, senior membership and exhibit sales manager, at or 703.817.6098. For information about the 2023 Irrigation Show, go to