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Irrigation Association expects heightened industry engagement for 2024 Smart Irrigation Month in July

FAIRFAX, VIRGINIA (June 20, 2024) — The Irrigation Association is excited to announce that July is Smart Irrigation Month, a month-long initiative dedicated to spotlighting the significant benefits of efficient irrigation and the latest innovations in the wise use of water. With the theme “We are smart irrigation,” this year’s campaign celebrates the people and technology driving industry growth.

Increased volunteer interest in supporting the Smart Irrigation Month campaign is trending toward an unprecedented level of engagement in 2024. This underscores the growing importance and awareness of efficient irrigation practices and the commitment by those in the industry to amplify the message and share their stories about the positive impact of efficient irrigation. Throughout July, the IA’s growing community of volunteers will be promoting Smart Irrigation Month through their digital channels, sharing case studies and other content, engaging with the media, and working toward a local or state proclamation of July as Smart Irrigation Month.

“As we celebrate Smart Irrigation Month this July, the theme We are smart irrigation perfectly encapsulates our collective commitment to advancing efficient water use management practices. We’re excited that our valued members and partners are providing an unprecedented level of engagement in our campaign,” said IA CEO Natasha Rankin, MBA, CAE. “Together, through the dedication and innovation of the businesses and professionals in our network, we are demonstrating the power and impact of smart irrigation across communities and agricultural fields nationwide. When the irrigation industry is called upon to act, they eagerly opt in.”

A new highlight in 2024 is Wear Blue Wednesday on July 17, where irrigation professionals are encouraged to wear blue on that day to raise awareness of the value of smart irrigation and promote the people, practices and technologies that efficiently apply water to agricultural crops, landscapes and turfgrass. Participants are encouraged to share photos of themselves wearing blue on social media using the hashtag #SmartIrrigationMonth. 

Technology Tuesday is planned for July 9 and will highlight the technology and solutions our industry offers to help foster the wise use of water. Technology Tuesday will also launch the opening of the 2024 New Product Contest.

“Efficient irrigation and smart water use are crucial for sustaining our water resources, supporting agricultural productivity, fostering thriving communities and promoting environmental stewardship. July is our industry’s opportunity to highlight how advanced irrigation technologies and practices can significantly enhance water conservation, lower costs and enhance the health of our landscapes and crops,” continued Rankin. “This year, we are honored to celebrate those in our industry. These dedicated professionals champion smart irrigation, safeguarding vital natural resources, boosting food production and cultivating landscapes that enhance community well-being.”

HydroPoint is the 2024 sponsor of Smart Irrigation Month. The IA offers numerous resources and tips for engaging the media and the public and for use on social media. Visit for these resources and more information.