The popular new product contest returns in 2023 with some exciting new updates to bring the latest and greatest products front and center. This year, the new product contest judging will take place live and in person in the Innovation Hubs on the exhibit floor, allowing you to hear from the participating companies firsthand. During exhibit floor hours, these products will be displayed in the new product contest section of the exhibit floor. The winners of the brand-new category tiers will be announced during the General Session on Thursday, Nov. 30.