On the Show Floor
New exciting things are coming to the floor.
We’re excited to bring all the high-energy action back to the show floor this year. Browse exhibitors’ booths to get a firsthand look at all of the latest products, services and technologies in agriculture, landscape, golf and sports turf irrigation. This is the perfect opportunity to meet new suppliers and walk away from the show with fresh ideas on how to expand your business, satisfy customers and grow your bottom line.
With two days to explore the exhibits, be sure to
- visit potential new partners in ag irrigation.
- find solutions to ancillary landscape markets such as outdoor lighting.
- check out the latest technologies and software for running an efficient business.
Below are a few special areas to check out this year on the show floor.
NEW Innovation Row
The new Innovation Row will host startup irrigation technology companies looking to promote their technology to the irrigation industry. These companies will also take the stage in a Pitch Competition in the Innovation Hub on Wednesday, Dec. 8, offering an opportunity for attendees to learn more about their technology.
NEW Innovation Hub
If you want to be where the action is, head over to the new Innovation Hub that will be the presentation area in the exhibit hall. The winners of the Pitch Competition and the 2021 New Product Contest will be announced Thursday, Dec. 9, in the Innovation Hub.
Sponsored by 
NEW Craft Brewfest
Sipping craft brew while browsing the show? Yes, please! As the first day of the Irrigation Show floor winds down, head to the Craft Brewfest reception right there in the exhibit hall. Sponsored by Hunter Industries, this is the perfect opportunity to enjoy local craft beers and take some time to catch up with colleagues and make new business connections.
Sponsored by 
New Product Contest Competition
Learning about the latest new products, technologies and services is a top priority for those in the irrigation industry. In 2021, the new product contest will be a hybrid event — combining both virtual and live elements. The presentations and judging will take place virtually the week of Nov. 15, and free attendance at the live digital presentations will be offered. The products will be displayed in the new product contest section of the show floor, and the winners will be announced on Dec. 9 in the Innovation Hub.
IA Resource Center
If you have a question about the Irrigation Show or the IA, the Resource Center has your answer. The Resource Center is also your source for the numerous agriculture, turf-landscape and golf irrigation books and resources available through the IA, as well as information about the association’s two printed publications: Irrigation & Green Industry (landscape-focused magazine) and Irrigation Today (agriculture-focused magazine).
NEW Partner Row
The Irrigation Association welcomes the following industry partners to the show floor. Don’t miss out on visiting these booths in the Partner Row section of the show floor.
