Job Position

Sales Manager

Sales managers oversee all sales and customer service activities at a specific dealer/distributor location. Together with operations managers and ownership (for smaller distributors) or regional managers (for larger distributors), sales managers identify business objectives; develop budgets and financial forecasts; and implement plans to increase sales, profitability, market share and customer satisfaction.


  • Develop and implement plans to add accounts, introduce new services, grow market share and improve profitability.
  • Together with outside sales representatives, call on large or priority customers and prospects to promote dealer/distributor’s products and services, introduce new products and technologies, and present proposals.
  • Work with suppliers to implement sales and marketing initiatives, as well as share customer feedback for product development.
  • Hire, evaluate and develop sales representatives and product/tech support personnel to ensure that the branch is fully staffed and team members are properly trained.
  • Monitor changing market conditions, business opportunities and competitors.

Education & Experience

  • Four-year bachelor’s degree required.
  • Five to 10 years agriculture, irrigation and business management experience required.
  • Demonstrated success meeting business goals and growing sales.
  • Recommended certification(s): Certified Agricultural Irrigation Specialist (CAIS), Certified Irrigation Designer (CID).


  • $75,000 – $95,000*

  • 10% – 15% commission*

*Irrigation industry compensation information is based on reporting by Irrigation Association members, industry recruiters, online job postings and the Bureau of Labor Statistics. Compensation varies by candidate experience and job location. This data is provided for information only and does not represent a guarantee or commitment by the Irrigation Foundation.

Possible career path: Regional Manager