IA Times, June 2020

New opportunities abound for Irrigation Show exhibitors

The COVID-19 pandemic has affected the way we all live, work, interact with each other and do business. It has also led to the cancellation of the 2020 Irrigation Show and Education Week. Although the Irrigation Association cannot offer you a physical exhibit booth this year, we have many exciting plans underway to continue our partnership in having the IA promote your products in different ways throughout the rest of this year and beyond.

We look forward to sharing more information about what comes next and what new and innovative opportunities will be available for working with the IA in place of our show. First, please note that your investment in our show is an investment in the irrigation industry. The IA depends on the revenue from the Irrigation Show and Education Week to implement our strategic plan, including our important work in professional development and advocacy. We are the voice of irrigation, and we set the standard for irrigation education. To continue our work in promoting efficient irrigation, we need your financial investment and support.

We are all venturing into this new norm together, including the ways we market our businesses and products to current and potential customers. We are excited to offer several new opportunities at a lower cost than what you would have likely paid for staff travel, exhibit booth shipping and entertaining expenses. While nothing can fully replace our in-person networking and selling opportunities at the show, our innovative options can be fully customized to offer your company extensive reach and promotion.

The IA will be providing several marketing options to reallocate your 2020 booth investment. We encourage companies to use this money to engage customers digitally throughout the remainder of the year. In many ways, there will be more avenues to engage directly with potential customers now than ever before.

We will also be bringing many of the popular programs held during the Irrigation Show directly to you, such as a virtual new product contest. Watch for more information about this in the coming days and weeks.

New information will be added on the show website as we build out our virtual offerings, add additional online education and develop new ways for your company to promote your products and services. If you have any questions or would like to discuss your options, please contact Tiffany Wilson or Stephanie Clark.