Brand & Growth Coordinator

Reports To: Brand Engagement and Growth Vice President
FLSA Classification: Full-time; Exempt
Location: HQ/Hybrid or Remote
Base Salary Range: $49,533-$74,300

About us

The Irrigation Association is the leading trade association for irrigation equipment and system manufacturers, dealers, distributors, designers, consultants, contractors, and end users. We are committed to ensuring the Irrigation Association remains a central point for collectively elevating our interests and a unifying voice on the value that irrigation brings to green spaces and the food, fuel, fiber and feed that our nation and globe need. As the Irrigation Association positions itself to meet the future demands of its stakeholders and capture growth opportunities, we are improving our efforts to listen to and learn from our members so that we can become more agile and responsive and lead with foresight.

We're driving innovation in sustainable irrigation practices while serving as the unified voice for our industry. As we evolve to meet future challenges and opportunities, we're seeking a tech-savvy, agile professional to join our dynamic team.

About you

We're looking for a Brand & Growth Coordinator to help drive our digital presence and operational efficiency. This role combines marketing technology, data analytics and project coordination to support our association’s digital initiatives. The ideal candidate is digitally fluent with a passion for learning and implementing new technologies.

We operate within a matrixed environment that places a strong emphasis on collaboration and adherence to established norms and business rules. As part of our team, you will manage and execute work across multiple business units and cross-functional teams, requiring you to navigate and contribute within a dynamic organizational structure. Success in this role hinges on your ability to communicate effectively, work cooperatively with diverse teams, and drive projects forward in alignment with our shared goals. We highly value teamwork, the ability to build strong relationships and a commitment to upholding our business principles.

Core responsibilities of the Brand and Growth Coordinator will include:

Digital Marketing, Engagement & Analytics

  • Execute email marketing and advocacy campaigns using marketing automation platforms.
  • Implement and maintain UTM tracking for all digital campaigns.
  • Monitor and report website performance through analytics.
  • Support SEO initiatives using modern tools.
  • Assist in social media content deployment and tracking.
  • Create and manage digital surveys for customer/member feedback.
  • Generate basic graphics using design tools.
  • Perform light video editing for digital content.

Technical Operations

  • Manage website updates and maintenance through WordPress.
  • Ensure proper integration between website and association management system (iMIS).
  • Support virtual events technical needs (webinars, online classes).
  • Maintain HTML/CSS for digital assets.
  • Monitor website (including e-commerce) performance and SEO metrics.

Data Management & Reporting

  • Generate engagement reports across digital platforms.
  • Track and reconcile digital advertising performance.
  • Compile email marketing and newsletter metrics.
  • Create and maintain dashboards for key performance indicators.

Project Management

  • Administer the association’s Monday.com workspace.
  • Train and support staff on project management tools.
  • Implement process improvements for project workflows.
  • Coordinate cross-functional team activities.

Qualifications

Required

  • Bachelor's degree in Marketing, Communications, Business, or related field; or equivalent practical experience.
  • 1-3 years of experience in digital marketing, communications, or similar role (recent graduates with strong technical aptitude will be considered).
  • Computer and database application skills, such as MS Office 365 (Word, Excel, PowerPoint, Outlook) and in a SharePoint environment.
  • Strong analytical mindset and attention to detail.
  • Excellent written and verbal communication skills.

Technical Skills

  • Experience with Google Analytics 4 (certification a plus).
  • Working knowledge of WordPress, RISE and basic HTML/CSS.
  • Familiarity with email marketing platforms.
  • Comfort with project management software.
  • Basic graphic design skills (Canva, Adobe Creative Suite).

Business Acumen

  • Exceptional problem-solving abilities.
  • Strong organizational and time management skills.
  • Highly organized, self-motivated and able to prioritize workload and meet deadlines.
  • Excellent collaboration and team communication.
  • Adaptable to changing priorities and technologies.
  • Commitment to continuous learning.

Work Environment

  • Hybrid or fully remote position with occasional US travel.
  • Fast-paced, collaborative environment.
  • Excellent interpersonal and customer-service skills to work with members, volunteers, customers, and colleagues.
  • Matrix organization requiring cross-functional coordination.
  • Ability to manage multiple priorities and work independently.
  • Emphasis on data-driven decision making.

Growth Opportunity

We provide comprehensive training and development opportunities for the right candidate to grow their skills in marketing technology, digital operations, and project management.

This position is eligible for fully remote work, with occasional travel throughout the US.

How to Apply

For more information, visit www.irrigation.org, www.irrigationandlighting.org, or www.irrigationtoday.org.

Please submit your resume, a brief introduction letter, and any relevant credentials by email to krisritter@irrigation.org.

Irrigation Association is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.